In the field of trademark protection, China represents a particular case worldwide, with practices and uses
Thanks to our many years of experience, the large amount of handled cases, and the right contacts with the competent authorities,
we can easily complete the procedures for registering a foreign trademark in China,
allowing our customers to feel safe about their brands protection.
ENQUIRE NOW TO UNDERSTAND HOW WE CAN HELP YOUR BUSINESS ENTER AND DOMINATE THE CHINESE MARKET!
When registering a trademark, the competent authorities do not check whether the applicant actually provides the goods or
services of the class for which he applies. As long as the application concerns a
previously unregistered trademark, there are good chances of approval.
This practice poses several problems for foreign companies wishing to protect their brands in this market. The most common case is when an entity registers a foreign trademark not yet officially present in China, to provide similar goods and services pretending to be the original entity.
Another risk may be that of an entity registering a foreign trademark with the aim of reselling it to its rightful owner. In this case it is very difficult to get back the brand through legal ways, therefore many companies choose to give up and to pay the registering entity, or even to completely change their trademark.
APPLY IN CHINA USING
A LOCAL WFOE
APPLY IN CHINA USING A FOREIGN ENTITY
EXTEND THE REGISTRATION
If the Trademark is already Registered in another Country under the Madrid Protocol